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Cocktailing 101: Everything You Need To Know
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How to Talk Change With Your Hair Pro
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Feel Happy At Every Age…
Not to get all philosophical, but Plato nailed the art of joi a couple thousand years ago. "He who is of a calm and happy nat...
Defy Damage: A Problem/ Solution Guide20191008131327
Defy Damage: A Problem/ Solution Guide
Your mission: To understand and identify the various forms of hair damage; and learn how to not only head it off at the pass ...
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Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.