Joico Hair Care

Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products—all designed to put sophisticated salon results into your hands.

defy damage collection: shampoo, conditioner, detox shampoo, masque, kbond20, in a flash, protective shiled, invincible, sleepover

A game-changing home care system that universally protects color and hair health to help you defy fading and damage.

K-PAK Color Therapy Collection

Experience the inner joi of clean, animal test-free haircare that does a world of good.

Joico Moisture Recovery collection

For thick/coarse, dry hair.

Joico HydraSplash bottles

Designed to provide 24-hour hydration.

Staying true to your hue has never been easier.

curls like us collection, foam, gel and styler

Introducing a joi-ful wave of styling that embraces and enhances every unique twist and twirl. Curls Like Us – formulated with Algae Oil and Moringa Seed Oil – empowers you to showcase your curls in all their glory.

Meet our damaged-hair hero.

blonde life collection

Bump up the brilliance and strength of hair.

style and finish products

Shake, spray, mold, and transform hair into gorgeous, healthy-looking styles, with game-changing technology that actually helps improve and maintain the condition of your hair.

Youthlock care collection

Beautiful hair is ageless.

Joico JoiFull Bottles

Big, bouncy, and brimming with body.

It’s a brilliant and beautiful trio that keeps you true to hue.

Experience the inner joi of clean, animal test-free haircare that does a world of good.

Joico Color Infuse Red Shampoo and Conditioner bottles

Rev up your red and keep it that way.