Lighteners
Discover lightening options that deliver high performance and healthy results. Our Lighteners enable you to achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.
JoiColor LIGHTENERS COMPARED
| BLONDE LIFE POWDER LIGHTENER | BLONDE LIFE CREME LIGHTENER | VEROLIGHT POWDER LIGHTENER | VERO K-PAK CRÈME LIGHTENER | |
|---|---|---|---|---|
| PACKAGING |  |  |  |  |
| APPLICATION | Highlights On & Off Scalp | Highlights, Balayage On & Off Scalp | Highlights On & Off Scalp | Highlights On & Off Scalp |
| LIFTING POWER | Up to 9+ | Up to 9+ | Up to 8 | Up to 8 |
| SPEED | Fastest* | Fastest* | Fast | Fast |
| TECH STORY | Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy-looking blonde hair | Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy- looking blonde hair | Creates beautiful blondes with optimal protection | With lipid-rich Shea Butter and Jojoba Oil, Quadramine Complex to help deliver unsurpassed, healthy- looking results |
| THE JOIFUL DIFFERENCE | Maximum lift; additives unnecessary as conditioning agents are included in the formula | Creamy, smooth, condi- tioning formula; doesn’t require additives; maximum lift | Leaves hair in healthy-looking K-PAK condition | Ultra emollient lightener eliminates dryness and dullness for beautifully protected blondes with a fragrance-free formula |
| YOU’LL LOVE IT IF YOU LIKE | Schwarzkopf BLONDME, Redken FlashLift | Wella Blondor Soft Blonde Cream, Schwarzkopf BLONDME Creme | Wella Blondor | Wella Blondor Soft Blonde Cream, Schwarzkopf BLONDME Creme |
Base Breaker & Base Breaker Cool
Why You'll Love It...
Ideal for “breaking the base” (softening contrasting regrowth) between blonding services
10-minute processing time
1 level of lift
Ammonia-free formula conditions and adds shine
Ideal for most hair types (on virgin hair)
Gentle enough to follow a bleach or other color service on the same day
Cool formula refines warm RPC (remaining pigment contribution)
What's New
Blonde Life Crème Lightener
When you want to go beautifully blonde—and go there fast—NEW Blonde Life Crème Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture-locking exotic oils, Joico’s fastest lifting crème lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.
Video Tutorials
Step-by-Step Tutorials
Get Julianne Hough’s New Blonder-Than-Blonde Formula
Color Formulas
Olivia Smalley How-To with Blonde Life
Toasted Coconut Blonde Step by Steps
2 Cool Ways to Blonde up Big-Time
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique