Rosé All Day20180219163942
Rosé All Day
From chic and sophisticated to modern and edgy, I know you will love these new Pearl Pastels by Joico Color Intensity. Follow my signature pastel melt...
Iridescent Dust20180219161216
Iridescent Dust
It’s time to get creative with new hair color that’s wearable and more modern, so I’m going to show you how to create this iridescent dust look using ...
Blonde Diffusion Meets Undermelt20180215134556
Blonde Diffusion Meets Undermelt
Zoe Carpenter (ZoeQueenOfBlonde) fuses her signature Blonde Diffusion method with the Salon I-Deas Undermelt. Using Joico Artistry foils and new Blond...
Crème D’Blonde20180215124706
Crème D’Blonde
Marisa Marino, Celebrity Colorist and Senior Stylist at 901 Salon in West Hollywood, as she shows you her Crème D’Blonde Technique using Joi Color Sys...
Cream and Sugar20180212133813
Cream and Sugar
Denis De Souza shows you how to lift your blonde to new heights without sacrificing shiny, healthy hair with Joico’s NEW Blonde Life Hyper High Lift P...
Julianne’s Star Shines Brightly… and Blonde Again20180209160652
Julianne’s Star Shines Brightly… and Blonde Again
West Hollywood, CA (July 26, 2018) – Julianne Hough is back to living the Blonde Life and thanks to her Nine Zero One Salon stylist and co-salon owner...
Platinum Pearl20180208135453
Platinum Pearl
Learn how Joico Celebrity Haircolorist Denis De Souza swiftly lifts his megastar following to platinum perfection using his Platinum Pearl blonding te...
Sunshine Blonde20180207162837
Sunshine Blonde
Lisa Satorn, Senior Stylist at 901 Salon, created this look Sunshine Blonde. Her inspiration was “island vibes”. Lisa said, “She has beautiful thick n...
Icy Silver Blonde20180207162000
Icy Silver Blonde
To create this icy silver blonde, Melody Sparrow first had to “erase” Joico Color Intensity magenta and pink faded from her clients hair. She used Joi...
Silver Blue Siren20180207110642
Silver Blue Siren
Mirror, mirror on the wall, who’s the fairest and coolest of them all? With LumiShine’s NEW Silver Blue Series, it can be any brunette who sits in you...