Flash Blonde20180206214507
Flash Blonde
JOIn Denis DeSouza, celebrity colorist for JOICO as he shares Flash Blonde, a super quick and easy blonding technique that delivers a gorgeous, perfec...
Honey Amber Lights20180206174528
Honey Amber Lights
Honey Amber Lights, a sweet and sophisticated spin on rose-gold from Hollywood’s queen bee of blonding, Zoë Carpenter....
Reverse Blonde Diffusion20180204180437
Reverse Blonde Diffusion
Beverly Hills, CA (August 6, 2018) Joico Guest Artist Zoë Carpenter shows off her new “Reverse Blonde Diffusion” technique for the perfect glam blonde...
Face Frame Balayage20180204180402
Face Frame Balayage
Joico Brand Ambassador Larisa Love shows off her Face Frame Balayage method to enhance this natural brunette using Blonde Life and LumiShine Color. Tu...
Natani Laas20180101131656
Natani Laas
SPOTLIGHT ON: NATANI LAASThere are some really good reasons this sought-after Hong Kong-based hairdresser is making a name for herself in the far reac...
Margiela Figueroa Roman20171201131741
Margiela Figueroa Roman
SPOTLIGHT ON: MARGIELA FIGUEROA ROMANEdgy streaks of color, sleek blowouts, a head of luscious curls…Margiela Figueroa Roman does it all. And does it ...
Duncan Richards20170901131848
Duncan Richards
SPOTLIGHT ON: DUNCAN RICHARDSDown Under is bowled over with Joico hair sensation, Duncan Richards, and frankly, so are we –which is why, when we had t...
Ricardo Santiago20170801131948
Ricardo Santiago
SPOTLIGHT ON: RICARDO SANTIAGOJust when you thought couldn’t wait one more minute (we hope), we’re back with another revealing, behind-the-scenes supe...
Sun Kissed Coastal Blonde20170508161209
Sun Kissed Coastal Blonde
Thanks to our brand-new Blonde Life Power Lightener, a hydrating color revolution that lifts nine+ levels in lightning-fast time....
Deborah Camacho20170501132038
Deborah Camacho
SPOTLIGHT ON: DEBORAH CAMACHOAnd we’re back with Joico Muse, our lively one-on-one chat with some of the most acclaimed hair artists in the industry. ...