Beige Blonde20170306155651
Beige Blonde
Blonde is a complex creature. It can be gold…honey…platinum…and, sometimes, a clever combo of all of them. So when our Global Artistic Team Member, Ma...
Melissa Duguay20170301132223
Melissa Duguay
SPOTLIGHT ON: MELISSA DUGUAY You know how one person’s enthusiasm can get a whole team revved up? Or that moment when you grab an expectedly bril...
Joico Muse: Marc Galati20170301131534
Joico Muse: Marc Galati
SPOTLIGHT ON: MARC GALATIJoico Platform Artist, Toronto, ON, CanadaThis master hairdresser might be garnering press for his stunning work and flourish...
Mandy Kinn20170301131354
Mandy Kinn
SPOTLIGHT ON: MANDY KINNWhen this creative and driven hairdresser overhauled a historic, turn-of-the-century house into her dream salon in 2014, she c...
Desert Taupe Brunette20170218112321
Desert Taupe Brunette
Cool, steely sky meets warm, shimmering sand in our new Vero K-PAK Age Defy Desert Taupe Technique...
Boulevard Blonde20170218104954
Boulevard Blonde
Ricardo’s secret for gorgeous, dimensional color? He uses his signature color melting technique that not only creates a blend down the length of the h...
Metallic Pop Art20170217142219
Metallic Pop Art
Philip Ring creates this “Optical Illusion” using the new Metallic Muse shades, for a finished look that’s Phil says is like “polished steel,” an “edg...
Smoked Taupe20170216180049
Smoked Taupe
Creamy, decadent, Smoked Taupe is sending out a signal all right: smoldering and sexy! Joico Global Artistic Team Member, Gion Vincent, creates this d...
Mother Aquarius20170215142918
Mother Aquarius
The name of this look was inspired with the yearly Unicorn Tribe spotlight based on a theme. This theme was Tim Burton and zodiac elements. The model ...
Northern Lights20170208153914
Northern Lights
Inspired by the most beautiful light show in the sky, Northern Lights, Larisa wanted to use our two NEW Color Intensity bold shades – Kelly Green and ...