Blonde Evolution20160225165914
Blonde Evolution
“There is power in Joico’s K-PAK Crème lightener to maintain the integrity of the hair and achieve results like this.” – Zoe CarpenterCOLOR FORMULASSt...
Confetti Collection20160219165627
Confetti Collection
Joico Color International Artistic Director, takes us step by step through a sweet yet edgy look that’s bursting with candy-colored vibrancy and unbel...
Ageless Brunette20160218120002
Ageless Brunette
Our Ageless Brunette: a brilliant brunette technique from colorist extraordinaire, Eric Mayes, that uses a trio of application techniques to create a...
Xtra Red20160218103220
Vivacious Red20160217114215
Vivacious Red
This exclusive technique relies on a trio of application styles to create a beautifully balanced, universally flattering red that transforms every cli...
Sugar-Spun Blonde20160215173755
Sugar-Spun Blonde
This dimensional shade is modern, easily maintained, and the perfect accent for naturally lighter hair. Superstar teen Taylor Swift is one of the most...
Bronde Color Melt20160215135104
Bronde Color Melt
Ricardo’s client was self bleaching to be blonde, hence the extremely warm base blonde into cooler blonde ends. She's also a natural level 3, and had ...
Candy Crush20160208151201
Spicy Red20160207162515
Sun Kissed Blonde20150315165830
Sun Kissed Blonde
This formula results in the quintessential warm, golden shade, I recommend using my American Baliage (hand-painted foiling) technique to produce the m...