Richard Mannah Step-By-Step on the Hottest Braid of the Season20190503121946

Richard Mannah Step-By-Step on the Hottest Braid of the Season

THE BRAINS BEHIND THE BRAID…Style Talk From Joico International Artistic Director,Richard Mannah:Tell us about your “aha” moment for this look"I wante...
Gina Bianca’s NYC BTC Road Show Color Correction Formula20190419092041

Gina Bianca’s NYC BTC Road Show Color Correction Formula

So the client sits in your chair. Give us the scoop…“When my guest first sat down, she was rocking a MAJOR color correction. She had the bottom of her...
Larisa Love’s Super-Fast Blonding Technique20190418145327

Larisa Love’s Super-Fast Blonding Technique

Larisa Love’s Pick-Me-Up Technique has been big news in Behind The Chair’s 2019 Road Tour; and believe us when we say you’re going to want to add this...
Get Julianne Hough’s New Blonder-Than-Blonde Formula20190403161813

Get Julianne Hough’s New Blonder-Than-Blonde Formula

Behind the scenes with Jill and Jules…“I took this babe to her ultimate baby-blonde self,” enthused Jill BuckAnd that’s a major feat when you consider...
The Social Ladder: Chad Demchuk20190402073021

The Social Ladder: Chad Demchuk

CHAD DEMCHUK, Joico International Guest Artist, Dallas, TXBragging rights: 2018 Joico Most Creative Guest Artist; 2018 Contessa International Stylist ...
The Baby Blonde Formula That Reminds You of Your Childhood20190401144210

The Baby Blonde Formula That Reminds You of Your Childhood

“My client’s initial look was natural, virgin hair. She had never dyed her hair before and was a natural level 7.” “Although the process was very ti...
Larisa Love’s Soft Rose Technique20190401143028

Larisa Love’s Soft Rose Technique

THE BACKSTORY:“My client is usually a level 9-10 pearly blonde. The day she came to me, she had 3” of regrowth, which was level 2. From demarcation li...
Create This Flawless Diamond Blonde20190318123611

Create This Flawless Diamond Blonde

Defy Damage is a complete game-changer in bond protection and total hair transformation, and no one knows it better than superstar Larisa Love, who in...
Blonde To Brunette In One Appointment20190318122815

Blonde To Brunette In One Appointment

Known to be somewhat of a hair-color chameleon, the actress has bounced from blonde to red to brown to pink, and even the occasional auburn....
The Road-Map For Utterly Perfect Dimensional Color20190318121503

The Road-Map For Utterly Perfect Dimensional Color

The story: “Renee always just lets me do what I do best. She’s had some color hiccups along the way over the years; so when she started coming to me, ...