Honeycomb Blonde Curls20210422044431
Honeycomb Blonde Curls
“Taking Deja’s hair from black to a luscious honeycomb tone took lots of planning beforehand. I first did a strand test because, during our consultati...
Platinum Rain20210422042331
Platinum Rain
“Being able to trust your product’s performance is so important. Whether I’m working behind the chair or on stage, I know I can count on Blonde Life L...
Double Ash Prism Lights Technique20210114033515
Double Ash Prism Lights Technique
Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s NEW Ash-Ash Series, a collection of seven perfectly bala...
Crescent Method20201201062248
Crescent Method
“The Crescent Method is a foiling technique in which you take large sections of hair to speed up application time. This is a great technique for you t...
Ice Pixie20201021072258
Seaside Blonde20200820052351
Seaside Blonde
“When I first met Allie, I really considered her lifestyle, the condition of her hair, and her goals for going blonde. Considering how much hair she h...
Mushroom Shade Technique20200402060632
Mushroom Shade Technique
Take natural up a notch with the ultimate beige-y palette. This perfectly balanced collection boasts 7 brand-new Age Defy shades that brilliantly bala...
Roller Lights20200402051839
Roller Lights
Passionate. Bold. Spiritual. Dynamic. Open your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity® co...
Crème Soda Technique20200402050846
Crème Soda Technique
Unlock hair’s youth potential with NEW Natural Natural Gold shades from LumiShine® YouthLock -Joico’s first collagen-infused permanent crème color. 100...
Gray Away Overlay20190816094327
Gray Away Overlay
Unlock hair’s youth potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color....