Iridescent Dust20180219161216
Iridescent Dust
It’s time to get creative with new hair color that’s wearable and more modern, so I’m going to show you how to create this iridescent dust look using ...
Crème D’Blonde20180215124706
Crème D’Blonde
Marisa Marino, Celebrity Colorist and Senior Stylist at 901 Salon in West Hollywood, as she shows you her Crème D’Blonde Technique using Joi Color Sys...
Cream and Sugar20180212133813
Cream and Sugar
Denis De Souza shows you how to lift your blonde to new heights without sacrificing shiny, healthy hair with Joico’s NEW Blonde Life Hyper High Lift P...
Platinum Pearl20180208135453
Platinum Pearl
Learn how Joico Celebrity Haircolorist Denis De Souza swiftly lifts his megastar following to platinum perfection using his Platinum Pearl blonding te...
Silver Blue Siren20180207110642
Silver Blue Siren
Mirror, mirror on the wall, who’s the fairest and coolest of them all? With LumiShine’s NEW Silver Blue Series, it can be any brunette who sits in you...
Flash Blonde20180206214507
Flash Blonde
JOIn Denis DeSouza, celebrity colorist for JOICO as he shares Flash Blonde, a super quick and easy blonding technique that delivers a gorgeous, perfec...
Honey Amber Lights20180206174528
Honey Amber Lights
Honey Amber Lights, a sweet and sophisticated spin on rose-gold from Hollywood’s queen bee of blonding, Zoë Carpenter....
Sun Kissed Coastal Blonde20170508161209
Sun Kissed Coastal Blonde
Thanks to our brand-new Blonde Life Power Lightener, a hydrating color revolution that lifts nine+ levels in lightning-fast time....
Desert Taupe Brunette20170218112321
Desert Taupe Brunette
Cool, steely sky meets warm, shimmering sand in our new Vero K-PAK Age Defy Desert Taupe Technique...
Metallic Pop Art20170217142219
Metallic Pop Art
Philip Ring creates this “Optical Illusion” using the new Metallic Muse shades, for a finished look that’s Phil says is like “polished steel,” an “edg...