LumiShine Product Knowledge Series
With Joico International Guest Artist Ricardo Santiago

Welcome to the ultimate LumiShine classroom: Your front-row seat will make you a true expert on the features, benefits, and how-to’sof the entire LumiShine product line from A to Z. In this “illuminating” chapter-by-chapter series, Joico International Guest Artist and celebrated educator, Ricardo Santiago, will take you by the hand through each facet of the line, showing you how to make the magic happen with your clients. Get ready to learn
What sets LumiShine apart from all other color lines
How to use every single product; from mixing and timing, to gray coverage, tones, and shade behaviors
The art to creating LumiShine custom formulas
Shade tonal families and behaviors
The marvel of LumiShine’s 100% gray coverage
All the tools you need for consistent, dependable, successful color results
Chapter 1
LumiShine Key Features and Benefits
Key Curriculum Overview: In this chapter, you will learn the key features and benefits of LumiShine Hair color, mixing and timing, hair color categories and offerings and key tools to success.
For more tutorials, formulas, and what’s new...
Chapter 2
LumiShine Permanent Crème Color
Key Curriculum Overview: In this chapter, you will learn the shade families of the Permanent Crème Color category, how to use and custom formulas.
For more tutorials, formulas, and what’s new...
Chapter 3
LumiShine Demi-Permanent Liquid Color
Key Curriculum Overview: In this chapter, you will learn the shade families of the Demi-Permanent Liquid Color category, how to use, differences between liquid and crème and custom formulas.
For more tutorials, formulas, and what’s new...
Chapter 4
LumiShine Demi-Permanent DD Crème Color
Key Curriculum Overview: In this chapter, you will learn the shade families of the Demi-Permanent Creme Color category, how to use, differences between liquid and crème and custom formulas.
For more tutorials, formulas, and what’s new...
Chapter 5
LumiShine Gray Coverage
Key Curriculum Overview: In this chapter, you will learn the ins and outs to gray coverage, how to cover and blend gray with Demi-Permanent color and formulating.
For more tutorials, formulas, and what’s new...
LumiShine Technical Charts