InnerJoi Style
Styling you can feel good about.
Our Inner Joi™ Style formulas provide all the styling you want without the harsh ingredients you don’t. From blowouts to beach waves, this duo provides the ideal foundation for a beautifully finished look.
Inner Joi products are developed with your hair and our environment in mind. Our focus is on creating clean† formulas with a high level (86%-98%) of naturally-derived* ingredients that don’t compromise on performance.
Outer beauty
While inner beauty may be what’s most important, we wanted to ensure that what’s on the outside (our packaging) didn’t fall short when it comes to being sustainably conscious. All Inner Joi shampoos and conditioners are packaged in recovered and recycled Social Plastic®***, which supports communities in need and helps fight ocean plastic pollution. All other Inner Joi bottles are made with a minimum of 50% post-consumer recycled plastic.
What does all this mean?
Clean haircare language can sometimes be unclear, so you may be wondering what we mean when we talk about clean†, naturally-derived*, and sustainable. Let us explain…
Animal test-free, vegan formulas, all made with 86%-98% naturally-derived* ingredients + pure Joico performance. This means that the ingredient is made from plant and mineral-derived materials and water which have undergone limited processing.
PETA’s Beauty Without Bunnies global program recognizes brands like Inner Joi that meet their no-animal-testing standards. Moreover, our entire
InnerJoi product line is free of animal-derived ingredients so we’re certified “Global Animal Test-Tree and Vegan” by PETA, which means a brand is truly cruelty-free.
All Inner Joi products are made without:
Silicones • Parabens • Gluten • SLS/SLES Sulfates • Phthalates • Mineral Oil
All Inner Joi shampoos and conditioners are bottled in 95% recovered & recycled Social Plastic® to support communities in need and help fight ocean plastic.
Our Inner Joi shampoo and conditioner bottles are made using 95% Social Plastic***, from Plastic Bank.
Plastic Bank is stewarding the collection of ocean-bound plastic and empowering collection communities to thrive. The recycled plastic is reborn as Social Plastic® feedstock and used in the production of products and packaging – thus helping create new life for old plastic.
- Made with 95% Social Plastic***
- Reduces carbon omissions
- Makes a positive impact on the planet and helps fight poverty
About Plastic Bank
Plastic Bank envisions a wasteless world. We empower the Social Recycling movement that stops ocean plastic and helps alleviate poverty. Our collection communities exchange plastic waste as currency for income and life-improving benefits. Exchanges are recorded through our proprietary blockchain-secured platform, enabling traceable collection, secured income, and verified reporting. The collected material is processed into Social Plastic feedstock for reuse in products and packaging.
PlasticBank® and Social Plastic® are trademarks of The Plastic Bank Recycling Corporation.
Learn more at plasticbank.com.
What does all this mean?
Clean haircare language can sometimes be unclear, so you may be wondering what we mean when we talk about clean†, naturally-derived*, and sustainable. Let us explain…
Animal test-free, vegan formulas, all made with 86%-98% naturally-derived* ingredients + pure Joico performance. This means that the ingredient is made from plant and mineral-derived materials and water which have undergone limited processing.
PETA’s Beauty Without Bunnies global program recognizes brands like Inner Joi that meet their no-animal-testing standards. Moreover, our entire
InnerJoi product line is free of animal-derived ingredients so we’re certified “Global Animal Test-Tree and Vegan” by PETA, which means a brand is truly cruelty-free.
All Inner Joi products are made without:
Silicones • Parabens • Gluten • SLS/SLES Sulfates • Phthalates • Mineral Oil
All Inner Joi shampoos and conditioners are bottled in 95% recovered & recycled Social Plastic® to support communities in need and help fight ocean plastic.
Our Inner Joi shampoo and conditioner bottles are made using 95% Social Plastic***, from Plastic Bank.
Plastic Bank is stewarding the collection of ocean-bound plastic and empowering collection communities to thrive. The recycled plastic is reborn as Social Plastic® feedstock and used in the production of products and packaging – thus helping create new life for old plastic.
- Made with 95% Social Plastic***
- Reduces carbon omissions
- Makes a positive impact on the planet and helps fight poverty
About Plastic Bank
Plastic Bank envisions a wasteless world. We empower the Social Recycling movement that stops ocean plastic and helps alleviate poverty. Our collection communities exchange plastic waste as currency for income and life-improving benefits. Exchanges are recorded through our proprietary blockchain-secured platform, enabling traceable collection, secured income, and verified reporting. The collected material is processed into Social Plastic feedstock for reuse in products and packaging.
PlasticBank® and Social Plastic® are trademarks of The Plastic Bank Recycling Corporation.
Learn more at plasticbank.com.
STYLE BLOWOUT CRÈME
Features & Benefits
96% naturally derived ingredients*
Use with heat or allow to air-dry
Reduces frizz caused by humidity for 72HRS**
Protects from thermal damage up to 450°F or 232°C
Hair feels soft and looks shiny
Certified PETA Global Animal Test–Free and Vegan (Learn more about the certification)
*According to Global ISO 16128 Standard, 86%-98% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas
** vs. untreated hair, 85% RH conditions
Why It Works
VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.
OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.
AVOCADO OIL: Widely used to help hydrate hair and enhance shine.
Aqua (Water, Eau), Hydroxypropyl Starch Phosphate, Dicaprylyl Carbonate, Cetearyl Alcohol, Dioleoylethyl Hydroxyethylmonium Methosulfate, Phenoxyethanol, Stearamidopropyl Dimethylamine, Undecane, Ceteareth-20, C15-23 Alkane, C9-12 Alkane, Parfum (Fragrance), Tridecane, Glyceryl Stearate, Citric Acid, Behentrimonium Chloride, Persea Gratissima (Avocado) Oil, Ethylhexyl Olivate, Panthenol, Ethylhexylglycerin, Isopropyl Alcohol, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Squalane, Sodium Benzoate, Potassium Sorbate, Tocopherol, Sodium Hydroxide, Linalool, Citronellol, Hexyl Cinnamal, Alpha-Isomethyl Ionone, Limonene, Benzyl Alcohol.
Let's Try It
Apply to clean, damp hair.
Air dry or blow dry.
STYLE SEA SALT SPRAY
Features & Benefits
98% naturally derived ingredients*
Beachy, lived-in look
Provides light texture & volume
Light hold & grit
Certified PETA Global Animal Test–Free and Vegan (Learn more about the certification)
*According to Global ISO 16128 Standard, 86%-98% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas
Why It Works
VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.
OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.
MAGNESIUM SALT: Commonly known as Epson Salt, it provides light texture and fullness to hair.
Aqua (Water, Eau), Magnesium Sulfate, Polysorbate 20, Phenoxyethanol, Parfum (Fragrance), Sodium Benzoate, Silica, Sodium Gluconate, Ethylhexyl Olivate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Cocos Nucifera (Coconut) Oil, Squalane, Potassium Sorbate, Citric Acid, Linalool, Citronellol, Hexyl Cinnamal, Alpha-Isomethyl Ionone, Limonene.
Let's Try It
Shake well.
Apply to damp or dry hair. Style.
