LumiShine
Permanent Crème Color
Color So Brilliant, It Instantly Restrengthens Hair With Up To Twice The Shine.
LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!
Delivers up to 2X the shine*
Reduced breakage** and 100% replenished and restrengthened hair***
Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****
* vs. untreated damaged hair
** Combing breakage on damaged hair with K-PAK. Color Therapy™ Shampoo and Conditioner vs. non-conditioning shampoo
*** vs. haircolor without ArgiPlex
**** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner
LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. Here’s why you’ll love LumiShine…
IT’S EASY! Three simple steps to brilliant color—consultation, formulation, and application.
ITS PREDICTABLE... RELIABLE... AND UTTERLY STRAIGHTFORWARD! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection—every single time.
IT SMELLS AMAZING! LumiShine is formulated with Joico’s exclusive Fresh Fragrance technology, a combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, calming notes of bergamot, iris, and sandalwood. Client comfort is off the charts.
What's New
NEW Mocha(M) and Natural Beige(NB) permanent color series
These intermixable crème shades open up a world of tempting possibilities for both brunette and blonde hair—while providing 100% gray coverage, built-in bond-building, and nourishing protection that lasts up to 30 shampoos****. Delicious on so many levels!
Mocha
3M / 3.037
5M / 5.037
6M / 6.037
Natural Beige
5NB / 5.072
6NB / 6.072
7NB / 7.072
9NB / 9.072
10NB / 10.072
Ideal When
Mocha
- You want to achieve a caramel mocha to mocha latte hues and cover gray
- You want to deliver options for natural browns/ brunettes
- You want to create rich, dimensional gray coverage with a low-ammonia formula
- You want a go-to palette of gorgeous mocha shades
Natural Beige
- You want to neutralize warmth, for natural beige results
- Your client craves lush and neutral results
- You want a go-to palette for natural beige blondes and brunettes
- You want customizable tones that can be used to cover gray and highlight
Highlight Formula: LumiShine Permanent 7NB Natural Beige + 40 Volume LumiShine Developer
Lowlight Formula: LumiShine Permanent 5M Mocha + 5 Volume LumiShine Developer
FAQ
Q: How are the shade families NV (Natural Violet) and NB (Natural Beige) different in LumiShine?
A: Natural Violet has a cooler result than Natural Beige.
Q: How do NWB (Natural Warm Beige) shades differ from NB (Natural Beige) shades?
A: Natural Warm Beige shades produce warmer results.
Q: What tone result should I expect from the M (Mocha) shades?
A: Expect rich mocha chocolate hues with warmth.
Q: Do these shades (Mocha and Natural Beige shades) cover gray?
A: Yes, both shade families are pre-blended to cover gray.
All Shade Collections
LumiShine Powerhouse Reds
A stunning range of fierce tones—these bold beauties sound the siren for shiny, healthy-looking, fade-resistant color.
LumiShine Youthlock
100% Gray Coverage in 20 RADIANT SHADE Unlock hair’s youth potential with NEW LumiShine®YouthLock.
LumiShine Ash Ash Series
A cool palette of seven gorgeous shades specially formulated to neutralize unwanted warm tones.
LumiShine LUMI10
Time is money—make every minute count! This professional permanent haircolor is formulated to deliver 100% gray coverage in just 10 minutes.
Video Tutorials
Step-by-Step Tutorials
Double Ash Prism Lights Technique
Color Formulas
Larisa Love’s Multi-Dimensional Red Masterpiece
Singer Jewel Has a New Look That Saves Time and Damage
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique
The Road-Map For Utterly Perfect Dimensional Color
What's New